Work with the Client

The wide range of research services provided by ALMARES guarantees choosing and applying appropriate market research methods and techniques.
We are ready to design individual research programs for our clients.
Close co-operation between the client and our executives allows to recognize business needs and to pose the questions to be answered by market research.
Conducting market research is the main activity, but not the only goal of ALMARES. We also intend to serve our clients as marketing consultants and to provide them with all the services helping in practical business usage of the market research programs' results.

Areas of research expertise

Our Services

ALMARES offers a wide range of services including the following areas:

Desk Research Analysis of statistical data and all other information available on certain topic.

Advertising Tests Ad effectiveness studies, monitoring of advertising campaigns, appropriate ad selection and evaluation of level of acceptance by consumers.

Brand Image Studies Brand/company image positioning against a background of competition.

Business-to-Business Research Set of research and analysis connected with entering the market and setting up new enterprises; market reconnaissance for investors.

Customer Satisfaction Studies How to improve cooperation with the client (services and goods recipient) in order to increase turnover and earnings of the company.

Distribution Channels Studies Detailed analysis leading to improvement of goods and services distribution system, illustrating also competition demeanour.

Retail net analysis Research conducted in sales outlets leading to precise presentation of product sale structure on certain area nationwide.

New ProductDevelopment What the new product should be like to succeed on the market? What do consumers expect? How do they evaluate the new product? (ProductTest, Sniff Test, Taste Test, Advertising Test,)

Packaging Tests Research illustrating how consumers assess product packaging and which packaging characteristics are valued most. What consumers think of product packaging offered by competition.

Usage and Attitude Studies Research diagnosing consumers’ attitude towards products. In what situations and in what way they use certain products? How do they evaluate the product? Does the product fulfil the consumers’ requirements?

Marketing consulting Wide range of marketing consulting. How to campaign effectively? What kinds of analysis are indispensable? How to make use of market research findings? Trainings of marketing personnel.

Methods and techniques:

• standardised interviews
• in-depth interviews
• expert interviews
• focus group discussions
• analysis of statistical data